The Woven
The Woven
where words and design meet.

The Woven brings brands to life

—with honest storytelling.

Here’s the deal. I help predominantly product-based business owners find clarity in their brand. Together, we uncover and develop your brand narrative, and tell it in a way that attracts and retains the right audience. Sounds good right?

Above all else, we value words. Words are more important now, than ever before. Just imagine your digital world without them. It would be pretty difficult to convince someone to buy your product, sign up to your mailing list or enjoy your freebie.

That's why the way you communicate your message is so darn important. It's all about what you say and how you say it.

Look, I’m a serious word nerd. I get a kick out of turning something that complicated and messy, into something that’s simple and digestable.

I believe key to good storytelling is making sure it’s written clearly and concisely, with passion and personality.

So, if you’re feeling fed up and maybe a little lost, hit me up. Let’s find you some clarity.

Let me take a guess.

You've been giving your business everything you’ve got for a while now. It's been hard, honest work. A lot of late nights, fuelled by coffee (or wine). It’s a lot, but you love it. And you want it to be something tangible, something steady and reliable.

It was going well for a while there. But now you've reached a point where you can't seem to grow any further—despite your best efforts.

You could blame the Instagram algorithm or your never-ending to-do list. But at the end of the day, you're ready to take the next step, to stand out from the constant chatter.

After all, you know this business is real. You know that, deep down, it's what you want for your life. So you're ready to take the plunge. You're ready to invest in it, so that it can grow into the business you always new it could be.

If you're there nodding your head thinking, damn girl, are you a mind-reader?

Close. I'm a copywriter.

About — The Woven | Design and copy studio


For fearless dreamers—the wild at heart. For the ones who will stop at nothing to make their dreams come true. Let's shake things up a little.

Whether you’re starting out or stepping up, we’re in this with you.

Ok, so you’re a badass business owner, dreamer extraordinaire. You’re hustling like no one’s business to make your dreams happen. You’ve got a never-ending to-do list but you really don’t mind working those long, hard hours—because you love what you do.

We’re going to get along just fine if:

  • you need a hand, but don’t want to work with just anyone

  • you don’t take yourself too seriously

  • you’re hella passionate about your hustle

  • you don’t mind working virtually.

It doesn't matter whether you launched your big idea two years ago or two weeks ago. Whether you've finally got some money to play with or have literally no budget. What matters is, we're in this together.



Simplicity. Integrity. Curiosity. Creativity. Passion. Empathy. Hunger.

About — The Woven | Design and copy studio


Your story is what stands you apart from the rest—here’s mine.

I guess the best place to start, is at the beginning.

I'm a word person. I always have been.

Ever since I can remember, I wanted to be a journalist. As a kid, my fairytale romances weren’t of finding Romeo. Instead, I was running around with a cardboard laptop I had made myself, solving mysteries and writing endless stories.

My career has had me writing for a handful of mediums, from television to editorial work, social media and advertising, to entire website re-writes, scripts and print publications. I've found my groove in creating results-driven copy that informs, while also telling a story.

Over the years of working alongside designers, I quickly became intrigued by their world. Before I knew it, I found myself designing just for the sake of it on weekends.

It took me a while to call myself a designer though. Without a degree, I felt like a fraud. But like writing, design is a skill that comes the more you practice—and boy have I practised!

I’d always wanted a career. But when I finally had one, I found myself unfulfilled and deeply unhappy.

I couldn’t get excited about making millions of dollars for a greedy, faceless CEO. The daily commute was soul-sucking. Good managers were rare. I felt like a number making no real difference in the world.

One evening, over a bowl of pasta, my partner (a serial entrepreneur) suggested I stop complaining and do something about it. Up until that point, I had never even considered working for myself. But he opened my eyes to something that got me excited.

It took me three months of working late into the night to sign my first three clients. I quit my corporate job and threw two fingers in the air as I walked out.

I started working for small businesses run by people who are deeply passionate about what they do. This is what lights my fire and gets me excited to go to work every day. This, and words. Did I mention I’m a word nerd?

I took advantage of my new found freedom and balanced freelance and contract work with travelling the world. It was one big adventure.

After spending years with the intention to travel as much as possible, I’ve found a new sense of comfort in having a home base with a loved one and a ball of fluff to snuggle up to at night. I dream of a tree change where I can live off the land, surrounded by animals and the smell of the ocean in the air.

But that’s a work in progress.

— Chelsie


About Me In Eight Questions

What’s your life motto?

‘Breathe and flow’. I have a horrible tendency to stress myself out.

Seeing as you’re from Melbourne (the coffee capital of the world) what’s your coffee order?

It usually goes something like this, ‘do you have a batch brew going?… no… I’ll have a long black then”.


If you had to eat one food for the rest of your life, what would it be?

Hard, because I love food. But if I had to choose, it would have to be nachos—my home cooked version—with all the toppings.

What are you currently reading?

The Mars Room by Rachel Kushner.

What are you eager to start reading next?

Slouching Towards Bethlehem by Joan Didion. Teaching My Mother How to Give Birth by Warsan Shire.


Favourite things to watch?

Gone Girl. Pretty Little Lies. When Harry Met Sally.

What’s your go-to outfit?

Jeans and a tshirt.

What’s something you dream of achieving?

To write a book.