The Woven

We’re passionate about helping equally passionate people build businesses they love.



The Woven Studio

The Woven is a boutique creative studio based in Melbourne, Australia. We specialise in thoughtful design that’s bound by content strategy. This means, we’re not just visual people, we’re word people too – and very proud of it.

We help uncover a business’ brand narrative, and tell it in a way that captivates and attracts the right audience. Our aim is to inform concisely and clearly, while telling a story with passion and personality.

Content has the power to give brands a voice. But branding and design reinforces the brand story.

We’re known for our simple, refined and minimal style, that’s deeply rooted by brand values, purpose and dreams.

Our point of difference is that we put content strategy at the forefront of everything we do. That’s what, we believe, makes great design.

For now, The Woven is a one-woman team, run by me, Chelsie (hey!). I’m an adventure-seeking, multidisciplinary creative, eager to create a life that has me jumping out of bed in the morning. For me, The Woven is a step in the right direction.



Simplicity. Integrity. Curiosity. Creativity. Passion. Empathy. Hunger.


We’re in this together

Now, let me guess… you’re a badass business owner, dreamer extraordinaire. You’re hustling like no one’s business to make your dreams come to fruition. You’ve got a never-ending to-do list but you really don’t mind working those long, hard hours.

Say no more. I hear you! And truth is, I’m in exactly the same place. (virtual cheers 🍻). Here at The Woven, it’s a one-woman team, with hella big dreams.

We’re going to get along just fine if:

  • you need a hand, but don’t want to work with just anyone

  • you don’t take yourself too seriously

  • you’re hella passionate about your hustle

  • you don’t mind working virtually.

It doesn't matter whether you launched your big idea two years ago or two weeks ago. Whether you've finally got some money to play with or have literally no budget. What matters is, we're in this together.


This is my story.

P4198989-3 copy.jpg


I'm a word person. I always have been.

Ever since I can remember, I wanted to be a journalist. As a kid, my fairytale romances weren’t of finding Romeo. Instead, I was running around with a cardboard laptop I had made myself, solving mysteries and writing endless stories.


I’m a ‘go with the flow’ kinda gal. I hate to admit this but I kinda fell into a career of words. Although, I think, deep down, I was always meant to be a writer.

The career stream had me writing for a handful of mediums, from television to editorial work, social media and advertising, to print publications and user experience.


Over the years of working alongside designers, I quickly became intrigued by their world. Avoiding another useless uni debt, I taught myself design with a heck of a lot of determination and learning by doing.

I’ll always be a writer first. But I believe that compliments my love for design. I’m a designer who really understands the importance of content strategy. That, my friend, is my point of difference in this crazy online world.


I’ve spent years balancing freelance and contract work with travelling the world. Travel is a seriously big part of who I am. The itch to explore is deeply ingrained in me.

You can find out more about my travel obsession over on the blog.


To tell you the truth, I’m still trying to figure it out. I have a sneaky suspicion we all are.

After spending years with the intention to travel as much as possible, I’ve found a new sense of comfort in having a home base with a loved one and a ball of fluff to snuggle up to at night. I dream of a tree/sea change where I can live off the land, surrounded by animals and the smell of the ocean in the air. But that’s a work in progress.

Chelsie Mew

The speed date version:

Likes: starting my morning with a strong black coffee, the sound of rain, the smell of the ocean, sunrises, sunsets, thunderstorms, lush gardens, fresh sheets.

Coffee order: It usually goes like this, "do you have a batch brew going?... no? I'll have a long black then".

Guilty pleasure: Romantic comedies.

Currently reading: Hippie by Paulo Coelho

Best advice I've ever been given: You can achieve anything as long as you work really freaking hard at it. 

Favourite bucket list moments:

  • Hiking the Himalayas

  • Skiing in Canada's velvety powder

  • Karaoke in Japan with my best girlfriends

  • Drinking beer straight from the barrel in Brussels

  • Breaking into an abandoned theme park in Berlin

Read more about my adventures on the blog.