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Human-centred content strategy and copywriting.

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Hello beautiful human.

I’m absolutely stoked you’ve got in touch with me today. I just want you to know that every time I get a project request in my inbox from a beautiful human like you, I jump for joy. Literally. So thanks for making my day.

I’ll get back to you real soon!

Don’t like forms?

Email chelsie@thewoven.com.au
or call 0402 769 197.

We write human-centred content that’s clear and concise, full of passion and personality.

Email chelsie@thewoven.com.au
or call 0402 769 197.
Follow along on Instagram.

In the spirit of #ruokday I want to get honest for a moment.⁣
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The truth behind the screen is that I’ve been struggling with anxiety lately. ⁣
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It feels so vulnerable talking about it on here. But if anything, I want this space to be real.⁣
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If you, like me, ever wake up with a pressure in your chest. Or have moments where your heart beats so hard it feels as if it could jump right out of your body. If you ever feel so overwhelmed you can’t breathe. Or sob on the couch from time to time. ⁣
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Know that it’s totally ok, not to be ok. ⁣
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No matter what it feels like, you are so much stronger than you give yourself credit.

Even as a writer myself, I get paralysed by a blank screen. With each flash of the cursor, I feel taunted. Self-doubt begins to kick in. ‘You’ve got to be kidding me you call yourself a writer’. ⁣
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So, how do I push through writer's block?⁣
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The key is to just start. ⁣
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Now, I know that sounds like a pathetic answer. But bear with me. ⁣
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I start by writing everything that’s on my mind—even if it’s not relevant. It doesn’t have to make sense. And yes, it’s usually messy as f**k!⁣
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Once that’s all out of the way, I take a step back. I consider what my objective is, why I’m writing this piece, and what I want it to achieve. I remember who my target audience is. And I start to write a structure of thoughts and ideas that flow. ⁣
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And soon enough, it all comes together.

I want to take a moment to talk about FAQs...
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*Deep breath*⁣
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My opinion about FAQs isn’t often shared amongst my copywriting community. In fact, I see FAQs created all the time. ⁣
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But the thing is, I don’t believe in them. Shocking, I know! But let me explain.⁣
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Despite what most people think, FAQs don’t help your user. Let’s think about it for a second. How’s your user to know that their question is ‘frequent’? They don’t. So making your user sift through a bunch of irrelevant content—whether their question is answered or not—is simply bad user experience. ⁣
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I find that FAQs usually lead to unnecessary repeated content too. Another, example of bad user experience. ⁣
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The thing is, if your content is so deeply connected to your user’s journey, then everything they need to know should be explained in your website content. It should be so well explained that you don’t need a list of FAQs. And they don’t even think to search for one. ⁣
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I believe that FAQs don’t solve the problem of poorly designed content.⁣
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I’m considering creating an email series or a downloadable guide about the basics of content design. Would this be something you’d be keen to get your hands on? Gimme a wave if it is. 👋🏻

This is a little piece of work I did for the crazy talented and very rad people at @strayorbit. Check them out if you’re in need of some fresh designs.⁣
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Property is an interesting product to write about. I mean, it’s the largest investment people make in their lives. But it’s also a really emotionally-driven one too. ⁣
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So there’s got to be a fine line between it being a good investment and good life-long choice. ⁣
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That’s the thing about writing for brands. It’s so much more than stringing a sentence together. It’s about giving words purpose and deeper meaning.

It took me a long-ass time to get here. ⁣
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I spent almost all of my 20s trying to figure out what I’m supposed to ‘do’. Like an angsty teen, hiding from the truth, this little business of mine has gone through a helluva lot of growing pains and awkward phases. ⁣
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But suddenly, it all made sense. ⁣
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It’s frustrating to look back and reflect on how long it took me to figure it all out. There was no clear path to clarity. No secret sauce. No a-huh moment. It just came from trying everything I could get my hot little hands on, and admitting when things didn’t feel right. ⁣
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It took giving up, taking a full-time job and feeling like I had completely sold out, to find my thing. Y’know the thing. The one that lights you up inside. The one that turns you into a complete and utter nerd. ⁣
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For me, that’s content design. ⁣
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A skill not many people know about. It’s somewhat new, probably still an awkward teen itself. But it’s a real, tangible skill, that makes me feel really excited. ⁣
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I love writing human-centred content. I freaking love it. ⁣
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Now tell me, how did you stumble upon your thing?

It turns out, owning your own business means on top of doing what you love, you also need to be a sales rep, a designer, a marketer, an Olympic gold medalist at replying to emails, annnd a copywriter. But not all those things come naturally.⁣
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I know that copywriting is one of the top skills business owners, just like you, struggle with. ⁣
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But what’s a badass boss like yourself to do, when there’s just so much, well, to do! ⁣
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To help break down this world of words for you, I’m creating a guide on writing great web content. Believe it or not, there are guidelines to writing for the web. And I’m collating them into bite-sized, actionable advice, just for you. ⁣
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Dropping next month. Who’s excited?

The Woven

63 Macaulay Street,

Williamstown North, VIC, 3016,

Australia

0402769197 chelsie@thewoven.com.au

Hours

Mon Open

Tue Open

Wed Open

Thu Open